tag:blogger.com,1999:blog-144828442011-04-21T11:32:58.168-07:00sunnyhopehttp://www.blogger.com/profile/08506825938505688163noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-14482844.post-1122399718786876492005-07-26T10:33:00.000-07:002005-07-26T10:41:58.793-07:00Link to the picture of the product: <a href="http://d.kuso.cc.nyud.net:8090/file/1117946014-anessa_a1.jpg">http://d.kuso.cc.nyud.net:8090/file/1117946014-anessa_a1.jpg</a><br />Links to the commercials:<br />(15 sec) <a href="http://www3.stream.co.jp/web05/estation/shiseido/cm/050318an15.asx"><div>(Actually I'm not the kind of person that is easily influenced by commercials or ads. I am rather rational in this respect. )</div><div> </div><div>In the ad, the model, with the fair skin, sweet smile, and the perfect figure, poses confidently, seemingly unharmed by the ultraviolet in the hot sun. The other two models, though with beautiful figures as well, have the skin that is a lot darker than the middle one. It is very persuasive for a "target customer" like me, who doesn't have fair skin, who gets dark easily, and who has always wished to become "whiter."</div><div> </div><div>The target audience is clearly the girls or women who do not want to get dark but who may still have the chance to expose themselves to the sun, which may be a threat to their skin. People who already have "white" skin want to get even "whiter" while people whose skin is already dark wish to turn white after applying the lotion. Therefore, the Law of Association is employed in both the commercials and the ad to promote the product. Monroe and Ehninger's Motivated Sequence model can explain more explictly.</div><div> </div><div>The pretty model first captures people's eyes, for nobody can resist beautiful things, especially when a delicate charming lady in a bikini showed herself with the posture. Not only men will notice her, but also women may want to take a second look at her. （Attention Step）Then, the model in the bikini (swimsuit) is engaged in two outdoor sports: swimming and cycling, which may have some audience feel the same need, who will or may be exposed to the sunshine. While it's impossible for people to stay indoors all the time, the ad and commercial thus build the need for target customers who need to apply the suntan lotion. (Need Step) Later the brand name of the product (suntan lotion) appears together with the model, the words in the color white. The image of white is stressed again. (Visualization Step)</div><div> </div><div>Satisfaction Step and Action Step seem absent in the commercial. But maybe it's because I failed to find the Taiwanese version of the commercial but only viewed the Japanese one instead. I forgot what the ending was like in the Taiwanese version. Maybe the model said something to urge people to buy the product immediately. (Action Step?!)</div><div> </div><div>Anyway, I think I will buy an Anessa suntan lotion after I use up my old one which is of another brand. Or maybe any of you can recommend me some better brands? I really need it! :)</div></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/14482844-112239971878687649?l=sunnyhope.blogspot.com' alt='' /></div>sunnyhopehttp://www.blogger.com/profile/08506825938505688163noreply@blogger.com4